Its’s an exceptionally special SG60 with the Team at The Eleventh Production
ndp 2025
NDP 2025: August the Merlion, Powered by The Eleventh Production
SG60, meet Singapore’s favourite lion-fish hybrid!
Since 2022, our team has been the engine behind August the Merlion—managing mascot talent and minder services, laundry & grooming, and training for every performer who brings August to life. Think of us as August’s pit crew: we prep, brief, shine, and safely shepherd every appearance so your show hits the mark, every time.
Inclusion on Stage (And Backstage)
More than half of our “August & Friends” roster comprises persons with disabilities (PWDs) and active seniors, matched to roles with on-the-job coaching. The result? Visible inclusion without compromising show quality—professional, punctual, and performance-ready.
Why Brands Choose Us for National Moments
Mascot talent & minder management: Casting, training, scheduling, safeguarding
Event-grade ops: Safety, timing, crowd flow, and brand-true character work
Full care cycle: Laundry, grooming, repairs, transport, and storage
Proven scale: From one mascot pop-in to four concurrent August teams across the island
Because great entertainment and great empathy belong on the same stage.
THE ELEVENTH PRODUCTION
A very special way of celebrating sg60: Another POV
hours spent in NDP
Week Spent
Avocates
Sessions engaged with PWDs & Seniors
August the Merlion dancing to this year's Dance of the Nation 2025, "Here We Are" chorus in synchronisation, inspired by the viral Pikachu march-through. Video Source: The Eleventh Production
July–August Sprint (With Extra August!)
In the lead-up to NDP 2025, we:
Visited 80+ schools across Singapore
Activated 70+ community events island-wide
Clocked 3,500+ “August-licious” hours of high-fives, dancing, and heartland hugs
From Dance of the Nation routines to trending social media moments—and yes, that iconic NDP bus scene (did you spot us?)—August and team kept the SG60 energy rolling.
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The team brought August the merlion to different schools from 15 July 2024 - 8 August 2024 to celebrate the nation's 60th birthday! A whole week earlier to share the joy with more people across Singapore!
The team clocked a total of 80+ schools, reaching out to many more students and children! YIPPEE!
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Leading up to NDP2025 on the 9th August, we brought August all across Singapore, from the Singapore Sports Hub to Project Jalan Jalan at different MRT Stations! And if you were lucky enough, you may have spotted August at the ticket collection!
So, how many times did you catch August this year?
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A Keepsake and everyone’s favourite part of the NDP period: the heartlands celebration on the 10th August 2025. We brought August and his BFF, Nila the Sporting Mascot 5 locations across Singapore!
Looking for reliable mascot partners to conquer such feats? HMU NOW!
